YII: CSTREET LIFE

Yii brings out new concepts by Taiwanese and international designers exploring the synergy between crafts and design.

April 12-17, 2011, Triennale di Milano

Street Life. The Taiwanese design brand Yii continues to translate the crafts and traditions of its country into the language of contemporary design. This year, Yii presents a new way to express the culture of Taiwan: through its everyday life. Recognizable elements of daily street rituals are interpreted as design objects and refined with skilled crafts techniques. They form a uniquely flavored collection that unmistakably belongs to its native tradition, giving ‘Made in Taiwan’ a new, authentic and deep meaning.

Taiwanese designers reflect their concepts of daily life in items like fine porcelain crockery shaped like disposable fast-food plates, a mirror frame made out of motorcycles, a sofa that consists of 999 hand-woven bamboo balls and a lantern that can be used both indoors and outdoors. (See product descriptions for details).

International Designers. Several renowned designers, invited by Yii, demonstrate harmonious interpretations of Taiwanese culture in the context of their own distinctive style. Milan will see again the “43 chair” by Konstantin Grcic and a new chair by Nendo, for which the technique of bamboo weaving is applied in steel.

The exhibition design is by Nendo. It translates traditional Taiwanese craftsmanship into modernity by making it more abstract and minimalist. A light, airy construction composed of mass produced objects is set against background images of street life. It resembles a bamboo forest, giving people both a sense of nature and man-made beauty.

Yii – pronounced “i” – derives from “yi”, which in Taiwanese philosophy means “change and transformation” and is believed to be the underlying law of nature. The brand was conceived by the Taiwan Craft Research Institute. It aims to transform traditional Taiwanese crafts in the contemporary context through design.

The Taiwan Craft Research Institute is an agency under the Council for Cultural Affairs of the Taiwanese government. The Institute promotes unique local crafts, design, innovation and the development of the culture industry.

Participating designers: Helen Chen, Kevin Chou, Tong Ho, Ameow Hsu, Gina Hsu, Po-ching Liao, Camo Lin, Sally Lin, Wan-shan Lin, Idee Liu, Yitzu Lu, Rock Wang, Pili Wu, design studio Nendo, Konstantin Grcic.

Participating craftsmen: Kao-ming Chen, Cheng-yao Chiang, Chin-tuan Chiu, Tsun-jen Lee, Sheng-wen Liao, Lieh-chi Lin, Su-jen Su, Chi-hsiang Yeh.

Exhibition Design: Nendo
Creative Director: Gijs Bakker

 

Location

TRIENNALE DI MILANO, 1st floor
Viale Alemagna 6, MILAN

 

Time

Open April 12-17 2011
from 10:30 till 22:00

 

Contact

Olga Zhuravleva
pr@yiidesign.com



 

Official organizer

 

Executive organizer